Marketing 4.0

Welcome to a journey through the digital revolution of marketing! In "Marketing 4.0," renowned experts Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan unveil the future of customer engagement in our hyper-connected world. This groundbreaking book explores how traditional marketing strategies are evolving to meet the demands of tech-savvy consumers. From the shift towards a more human-centric approach to the integration of online and offline experiences, "Marketing 4.0" offers invaluable insights for businesses navigating the digital landscape. Get ready to discover how brands can leverage technology to create meaningful connections and drive customer loyalty in this exciting new era of marketing.

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