Hooked

In a world dominated by technology, have you ever wondered why some products capture our attention while others fade into obscurity? Nir Eyal's groundbreaking book "Hooked" unveils the secrets behind habit-forming technologies that keep us coming back for more. From social media platforms to mobile apps, Eyal explores the psychology and design principles that create addictive user experiences. Discover the four-step "Hook Model" that successful companies employ to build customer habits and learn how to apply these insights to your own products or services. Whether you're an entrepreneur, marketer, or simply curious about the inner workings of habit-forming technologies, "Hooked" offers invaluable insights into the power of user engagement and the ethics of designing for behavior change.

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