Competing Against Luck

In a world where innovation is key to success, how can companies consistently create products and services that customers truly want? "Competing Against Luck" by Clayton M. Christensen and his co-authors offers a groundbreaking answer: the Jobs to Be Done theory. This revolutionary approach challenges traditional market segmentation and focuses on understanding the fundamental reasons why customers make purchases. By identifying the progress that customers are trying to achieve in their lives, companies can develop solutions that perfectly align with customer needs. Join us as we explore this game-changing perspective on innovation and discover how it can transform your business strategy, leading to products and services that customers not only want, but desperately need.

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