Drive

In a world where traditional rewards often fall short, Daniel H. Pink's "Drive" unveils the surprising truth about what truly motivates us. This groundbreaking book challenges conventional wisdom, revealing that the carrot-and-stick approach is not only ineffective but can actually hinder performance and creativity. Pink presents a compelling case for the power of intrinsic motivation, arguing that autonomy, mastery, and purpose are the key drivers of human behavior in the 21st century. Drawing on four decades of scientific research, he offers practical insights into how we can harness these motivators to transform our lives, workplaces, and society. "Drive" is not just a book; it's a roadmap for unlocking our full potential and achieving lasting success in an ever-changing world.

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