Built to Last

Welcome to an exploration of "Built to Last," the groundbreaking work by Jim Collins and Jerry I. Porras. This book unveils the secrets behind visionary companies that have stood the test of time. Through extensive research, the authors identified key principles that set these enduring organizations apart from their competitors. We'll delve into concepts like the "Genius of AND," preserving core values while stimulating progress, and building clock-building companies instead of time-telling ones. Discover how these visionary companies cultivate a strong organizational culture, set audacious goals, and consistently outperform the market. Whether you're an entrepreneur, business leader, or simply curious about long-term success, "Built to Last" offers invaluable insights that will change the way you think about building and sustaining great companies.

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