Contagious

Welcome to a captivating journey through the world of viral content and social influence. In his groundbreaking book "Contagious," Jonah Berger unravels the mystery behind why certain ideas, products, and behaviors spread like wildfire. Discover the six key STEPPS that make things catch on: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. From the surprising success of a $100 cheesesteak to the hidden psychology behind word-of-mouth marketing, Berger's insights will transform how you think about influence and persuasion. Whether you're a marketer, entrepreneur, or simply curious about human behavior, this exploration of contagious content will leave you buzzing with new ideas and strategies. Get ready to unlock the secrets of viral success and learn how to craft messages that people can't help but share.

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